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Most workers at one
time or another have personally experienced
or heard about some form of organisational
restructure: a small department becomes
subsumed into another, lines of reporting
are altered, entire divisions are broken
up...
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A key feature of the
changing economic
landscape has been the
push to operate in the most effi
cient manner possible. As revenue
has dried up, organisations have
been realigning teams, trimming staff
and cutting spending, all in the interest
of finding
the most cost-effective way to operate.
As productivity and restructuring
specialists we
have observed the good, the bad and the
ugly of organisations’ attempts
to increase efficiencies,
including within marketing teams. From these experiences, we have distilled
some
critical pieces of advice for any marketer
that wants
to run their team, department or business as effi ciently as possible.
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There is an opportunity
in the current economic climate to
rapidly but rationally assess the way
our organisations work; an opportunity
to ensure that core activities and
processes are efficient and fit for
purpose. Organisations that implement
a structured, considered response to
the financial downturn, will be the
best placed to take advantage of the
inevitable cyclical change.
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Here are seven broad
restructuring principles to help make
any restructure a successful one
- Align structure to strategy
- Reduce complexity
- Focus on core activity
- Create feasible roles
- Balance ‘own work’ and ’supervisory load’ of
managers
- Implement with clarity
- Maintain flexibility
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full document.
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A prudent way for HR
to address the prospect of cost reductions
is to ask a series of business-driven
questions.
- What are our core processes? Where
are people working on core processes?
Where are people not working on core
processes? What percentage of a given
team’s working
day is non-core?
- Can we adjust our
resource levels if we adjust service
levels? Are all our service levels
optimal?
- Where is complexity driving
up resourcing levels?
- How do we
really adjust our resourcing levels
in central functions when volume
decreases?
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full document.
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Link
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